Twitter Provide Data-Backed Tips On How To Engage With Millennials

Social media twitter recently launched a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also delivers data-backed tips and tricks about the professional ways to build a rapport with this demographic.

Here are some fabulous key findings and tips included in the study:

A.  80% of the above millennial Twitter users access Twitter on a mobile device.

In addition, 81%  of those surveyed check Twitter at least once a day, while 15% check Twitter than ten times a day, and 60% tweet at least once a day.


In order to reach these avid Twitter users, you should Tweet at least once a day. Add some variety to your Tweets by using some of the new formats that are available, such as animated GIFs and etc.

B.  Millennials use Twitter as a cure for boredom

47% of those surveyed agree that Twitter means “smiling” or “a cure for boredom,” and 82% will share a tweet they find funny momment. Overall, 60% say they are more entertained because of Twitter.


Share every time unique content, especially when it speaks specifically to your target viewers.

C.  Millennials like to Tweet about a live event while they’re watching it

71% of those surveyed think that it’s more fun to tweet about a live event while they’re experiencing it. 70% enjoy reading Tweets while watching a live event on television, and 67% say they would follow or contribute to a hash tag related to these events.


Think about ways to engage with millennials during major live events by keeping a calendar of upcoming events and preparing your Tweets in go forward. Make sure you’re also active on your account during the event and reacting in actual time.

D. Millennials use Twitter to share what’s going on in their life

56% of those surveyed say they use Twitter to document their lives in actual time. The Best categories they tweet about include random thoughts (67%), fun activities (57%), current events (53%) and jokes/humor (46%). Many users (42%) also like to share images.


Offer millennials a way to share information about themselves while also engaging with you.


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